Startup Marketing Interview with Mark Donnigan

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other truths about contemporary B2B advertising. We review just how the buying journey is now completely fragmented and the way that community building can help marketing professionals take back control of the exp

read more

Why Your B2B Marketing Program Must Include Community

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also various other realities about modern B2B advertising. We discuss how the buying journey is now totally fragmented as well as the manner in which area building can assist marketing experts take back control of the discover

read more